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Material Handling Insights

Sep 22, 2020 9:00:00 AM // 4 min read

Amvar x Lift West Join Forces to Become Altegra

By Marcus Turner
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Amvar x Lift West Join Forces to Become Altegra

On 2nd September 2020, Amvar and Lift West officially joined forces to become Altegra Integrated Solutions Limited, a national provider of material handling and integrated solutions. We caught up with Malcolm Mitchell, Managing Director and Chris Exley, Sales Director at Altegra to find out more.

For the past 18 months, both Amvar and Lift West have been working hard behind the scenes to prepare for their new business venture together as Altegra.

The new brand name symbolises the partnering of two trusted TCM dealers, Amvar and Lift West (Al-), paired with their mission to provide truly integrated (-tegra) solutions to businesses across the UK.

Read on to find out more about Altegra’s mission and discover how the merger came to be.

Offering truly integrated solutions

By combining their people and skills, Altegra is able to represent one unified brand that offers truly integrated solutions to business, going beyond providing the standard material handling equipment.

In addition to forklift trucks, Altegra also offers pallet racking systems and mezzanine flooring, door systems, access and security systems (as well as installation), workplace products, driver training, and more. In short, whatever your challenge, Altegra can help.

Unlike other material handling companies that only sell trucks or racking, Altegra does it all: 

‘Our USP is our ability to integrate and supply one total package.’

— Chris Exley, Sales Director at Altegra

Over several years, Amvar and Lift West have both demonstrated that an integrated model and holistic approach to material handling is the most valuable for businesses. 

Combining the two businesses was a natural next step: Amvar’s expertise in providing trucks and racking together pairs perfectly with Lift West’s experience in door systems and access and security systems. As a result, Altegra is able to offer an extensive product portfolio, helping customers to achieve greater value across multiple areas of their businesses.

Related Read: Cheatsheet: Key Questions You Should Consider Before Buying Your Next Forklift

Providing national coverage

As separate entities, the two dealers covered territories from Birmingham to Cornwall and South Wales, although they had also been serving national customers for some time, including the Southern home counties (e.g. Berkshire and Hampshire). Moving forward, Altegra’s vision is to become a truly national player catering to all customers across the UK. 

Over the next year, Altegra will be focussing its efforts on the service aspect of the business, for example consolidating both groups of engineers into one unified force catering to customers’ requirements. Refining their structure and consolidating systems will equally be a key focus during the next financial year.

Altegra also aims to become an employer of choice in the industry, providing individuals with the skills and experience to excel in their careers. More significantly, Altegra has ambitious growth plans and is open to partnering with other like-minded businesses that share the same culture, values and ambitions.

Related Read: TCM Leads Material Handling Industry Towards an Electrified Future

Why Altegra for TCM?

Altegra is an authorised TCM dealer offering a wide range of forklift trucks and warehouse handling equipment across the UK. 

The new business will form a key part of our trusted dealer network and serve as a local support facility, helping to keep TCM customers’ operations up and running 24/7.

Thanks to their local knowledge and sector expertise, Altegra is able to deliver a personalised service and build strong customer partnerships.

Ready to improve operational efficiency and reduce costs in your operation? Click the button below to speak with your local TCM dealer today and discover how we can help you.

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